Job Title: Sales and Digital Marketing Executive.
Reports to: General Manager and Directors
Duty Station: Kampala (with frequent travels to the Resort home)
Background
Established in December 2023, La Fang Eco Resort is and eco-chic hotel snuggled in Uganda’s majestic Lake Victoria and her best kept secret, The Resort is nestled on the Idyllic Dolwe Island, in Namayingo District, La Fang Eco Resort offers a unique blend of eco-conscious hospitality, immersive cultural-historical experiences and meaningful connections with the natural world.The Resort is a haven of tranquility and wonder with a passion for environmental responsibility and commitment to preserving Dolwe Islands unique beauty,
Our Vision is to be the leading eco-tourism resort in the region, renowned for our unwavering commitment to unique and unforgettable guest experiences and thriving community engagements while employing sustainable business practices and environmental consciousness.
Job Description.
General Purpose
Under the direct supervision of the General Manager and overall supervision by the Directors, the Sales andDigital Marketing Executive is responsible for managing marketing, advertising and promotional stuff and activities. The Sales and Digital Marketing Executive will also be responsible for taking steps to measure, enhance and enrich the position and image of La Fang Eco Resort through various goals and objectives. The holder of this position is expected to deliver friendly and efficient service, and create a warm and welcoming atmosphere for all clients ensuring that the Resort operates efficiently and profitably.
Qualifications and Experience
Education:
- Bachelor’s degree in marketing, Business Administration, Leisure and Hospitality Management or a related field.
Experience:
- At least 3 years of proven experience in Sales and Marketing particularly in the hospitality industry.
- Experience with eco-tourism or environmentally sustainable businesses is highly desirable
- Must understand the midrange and luxury market of travel
Key Responsibilities:
Marketing Strategy and implementation:
Advise management on comprehensive marketing plans and strategies to promote La Fang Eco Resort.
Create and manage content for the resort’s website, social media platforms, email newsletters, and other marketing channels.
Plan and implement advertising campaigns, both organically and inorganic, to attract target audiences.
Sourcing new markets to sale to according to the resort’s niche.
Develop strategic plans for operational activities. Implement and manage operational plans.
Develop the marketing strategy for La Fang Eco Resort in line with the establishment objectives.
Co-ordinate marketing campaigns with sales activities.
Create and publish all marketing material in line with marketing plans.
Plan and implement promotional campaigns.
Overall responsibility for brand management and corporate identity
Prepare online and print marketing campaigns
Maintain effective internal communications to ensure that all relevant functions are kept informed of marketing objectives.
Analyze potential strategic partner relationships for marketing.
Oversee creation and delivery of press releases, advertisements, and other marketing materials.
Ensure brand messages are consistent
Develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
Sales and Revenue Generation:
Identify and pursue new sales opportunities and partnerships with travel agencies, corporate clients and other stakeholders.
Manage the sales process from lead generation to closing deals, ensuring a high conversion rate.
Develop and maintain relationships with existing clients to encourage repeat business and referrals.
Brand Management:
Ensure the Resort’s branding is consistent across all marketing materials and communications.
Develop promotional materials, including the resort gallery book, brochures, flyers, and digital content, that highlight the resort’s unique co-friendly features.
Market Research and Analysis:
Conduct market research to identify trends, customer preferences, and competitive landscape.
Analyze the performance of marketing campaigns and adjust strategies as needed to improve results.
Monitor online reviews and feedback to gauge customer satisfaction and address any issues.
Events Planning and Coordination:
Plan and coordinate events, workshops, and activities that promote the resort’s eco-friendly initiatives and attract clients.
Reports:
Prepare regular reports (weekly, monthly, quarterly and annually) on marketing and sales activities, including performance metrics and RIO (Return On Investment).
Skills:
Strong understanding of marketing principles, including digital marketing, social media marketing, and content creation.
Excellent communication and interpersonal skills.
Proficiency in using marketing tools and platforms such as SEO, SEM, email marketing, CRM software, and social media management tools.
Analytical skills to assess market trends, customer preferences, and campaign performance.
Creative thinking to develop engaging marketing campaigns and promotional materials.
Negotiation skills to establish partnerships and close sales deals.
Ability to negotiate with agents, tourism wholesale buyers and tour operators to crack deals.
Personal Attributes:
Passion for environmental sustainability and eco-tourism.
Ability to work independently and as parr of a team.
Flexibility and adaptability to respond to changing market conditions and trends.
Strong organizational skills and attention to detail.
Must have good and positive attitude.
Honesty and integrity.
Summary of Key Competencies
- Critical thinking and problem solving skills
- Planning and organizing
- Decision-making
- Excellent Communication skills
- Persuasiveness
- Influencing and leading
- Team work
- Negotiation skills
- Conflict management
- Adaptability
- initiative
- Stamina and Stress Resistance
- Quick learning/thinking.
By fulfilling these requirements and responsibilities, the Sales and Marketing Officer at La Fang Eco Resort will play a critical role in promoting the resort’s eco-friendly ethos, driving guest bookings, and enhancing the overall guest experience.
Interested individuals meeting the above qualifications are required to submit their applications together with detailed curriculum vitae, copies of education certificates, names and telephone numbers or email addresses of three work referees by e-mail to: lafangecoresort@gmail.com, quoting the title of the position in the subject line.
Closing date: 16 August 2024. Applications must be received by the deadline. Late applications will not be considered. Only short-listed candidates meeting all essential qualifications will be contacted.
NB: La Fang Eco Resort does not charge fees from applicants at any stage during the recruitment process